# MediVationsRx Solutions > MediVationsRx Solutions is a founder-led healthcare and life sciences advisory firm. It helps leadership teams identify operational improvements, assess where AI and automation could create business value, strengthen commercialization, and plan Canadian market entry. Founded by Malay Panchal, MBA, RPh. ## Key facts - Type: business advisory firm (commercial and operational advisory). Not a pharmacy or healthcare provider; it does not dispense medication, provide patient care, or give medical advice. - Founder: Malay Panchal, MBA, RPh. Registered pharmacist with the Ontario College of Pharmacists; Kellogg-Schulich Executive MBA; 20+ years in healthcare and life sciences commercialization, go-to-market strategy, strategic partnerships, and business transformation. - Market focus: Canada, including companies planning Canadian market entry. - Engagement model: founder-led, scoped around an agreed business question and written proposal. A discovery call is a conversation about fit, not a paid engagement. No public pricing. - Out of scope: regulatory submissions, reimbursement, clinical, and legal work are identified and scoped separately with appropriate specialists. ## Who it serves - Healthcare service and pharmacy organizations (start with the Operational AI & ROI Assessment) - Medtech and digital health companies (start with the Commercial Growth & Market Entry Roadmap) - Selected pharma and biotech teams with a defined initiative and accountable sponsor ## Services - [Operational AI & ROI Assessment](https://medivationsrx.com/ai-opportunity-assessment/): evaluates selected administrative and operational workflows before investing in AI or automation. Deliverables: workflow and bottleneck map, opportunity shortlist ranked by value and feasibility, cost and benefit scenarios with stated assumptions, data and integration requirements, and a 90-day roadmap. - [Commercial Growth & Market Entry Roadmap](https://medivationsrx.com/commercialization-market-entry/): clarifies target buyers, buying pathways, channels and partners, commercial readiness, and Canadian market-entry requirements. Deliverable: a 90-day execution roadmap. - [Fractional Commercial & Transformation Leadership](https://medivationsrx.com/fractional-leadership/): part-time senior leadership that turns an agreed roadmap into workstreams, coordinates teams and providers, and tracks progress. ## More - [Full content for AI assistants](https://medivationsrx.com/llms-full.txt) - [Who we help](https://medivationsrx.com/who-we-help/) - [About and founder](https://medivationsrx.com/about/) - [Book a discovery call](https://medivationsrx.com/contact/) - Email: hello@medivationsrx.com